From NYT bestsellers to the industry’s definitive annual trends report — a body of work that has appeared on 22+ national bestseller lists.
Across almost five decades, Swanepoel’s work as an advisor, researcher, author, and public speaker has developed into a substantial and sustained body of research and publications. This includes the creation of enduring report series, widely recognized rankings, and long-standing analytical work that continues to be produced and refined.
This body of work reflects consistency over time. Individually and through T3 Sixty, the reports and publications have been maintained, expanded, and evolved across multiple market cycles, creating a continuous record of the industry’s development.
Legacy, in this context, is defined by durability and continued relevance. Swanepoel’s work has provided a steady source of perspective through periods of significant disruption, including the global financial crisis, the COVID-19 pandemic, industry-changing litigation, and rapid technological transformation.
Over time, it has established a lasting record that continues to inform how the industry is observed, understood, and documented.